7 Mistakes To Avoid If You Want a Successful
Online Business
INTRODUCTION
It is relatively easy to start an online business. But of you don’t approach this in the right way you will
never be successful. Many people that start an online business give up on it in a very short time.
We
do not want you to do the same.
In this powerful report we will identify the 7 mistakes that you need to avoid with your online
business. When you avoid these mistakes you will have a much greater chance of making your online
business a success
7 Mistakes To Avoid If You Want a Successful Online Business
It’s safe to say that the overwhelming majority of small business owners are familiar with creating a website and uploading their goods or services online for sale, and they’ve made a reasonable success at it. It’s easy to understand why: a website and your digital assets are your brand’s first impression.
The digital world has made small business owners and aspiring entrepreneurs one of its fastest-growing demographics. However, if you’re an entrepreneur looking to go the digital route with your small business, you need to approach the online world with the same caution, knowledge and intention that you would your store, your car or your home.
Related: The One Thing You Need to Remember About Launching a Digital Business
The truth is, there are so many things that can go wrong,
and only a fraction of them have to do with the actual product or service.
Here are seven things to avoid if you want a successful, thriving online business:
1. Forget about going viral.
When you consider the number of Twitter, Facebook, Instagram,
Pinterest and other social media users, it’s easy to see that
the majority of people you are likely to share a link with are
your friends, family members, or even your high-school peers.
Not only does your product or service become a little less
relevant to the majority of your potential customers, but they also
might not understand why they should consider it at all.
Try to share this:
2. Don’t overbrand.
This sounds backwards, but overbranding your website or blog can
actually prevent the maximum number of people from seeing your digital assets.
Here’s the deal: when most people Google your name,
the first thing that will pop up is your online presence.
However, if you have a name like Kevin Hart, who has 5.4 million Twitter followers,
and a business website with a URL
that has dozens of instances of your name in it -- it’s highly unlikely that
anyone would go to your website or blog to see your products.
This is true even if you have a million followers or thousands of shares on social media.
As a result, it’s critical that you are able to maintain a clean and unique brand.
Related: 20 Hidden Ways to Drive Traffic to Your Website
For example, for just one of my own blogs, I’ve used the names of:
a high school
a favorite book series
another publisher I worked for
The rest of my business-related content includes sites that
I have created with similar names that share a URL:
a lawyer
a blog about a (fake) business venture
So while your in-house creative team might suggest that
your website and blog get your name in front of as many people as possible,
it’s better to keep it simple and focus on using only one URL.
3. Forget about search engine optimization (SEO).
Search engines such as Google and Bing can play a major role in promoting
your digital assets, so don’t write off SEO as an option.
In fact, as Google announced in its latest updated trends:
SEO still has a great deal of promise to help drive traffic to
your website and eventually your online store.
So even if you’re an entrepreneur with a business that doesn’t make a sale,
it’s still important to offer SEO for your website and on
your social media accounts -- just in case you do end up selling your product or service.
Related: Is SEO Your Most Effective Marketing Channel?
Here's How to Make the Right Choices.
4. Forget about having great content.
Every entrepreneur should strive to create great content that provides
their website or blog visitors with useful information -- which is one reason that so
many visitors end up leaving your site and never returning.
If your content is not engaging enough or doesn’t provide your visitors with
the information that they need or that they’re looking for, they will simply move on.
If you want to keep your website and blog as popular as possible,
you need to keep it engaging and offer up relevant and unique content.
You can do this by creating compelling, topical content,
posting great photos on Instagram and creating engaging,
blog posts that capture your readers’ attention.
5. Forget about affiliate marketing.
If you really want your site or blog to stand out, then focus on the important thing --
creating quality content. You will get more traffic and people
will ultimately buy from you if your content is well-written, helpful and engaging.
As a result, you will need to consider using affiliate marketing strategies
in your content marketing plans, but not as your sole means of content distribution.
As a result, choose carefully when you use affiliate marketing
strategies because the competition is fierce.
However, if you are creating great content -- in other words, if you’re
providing useful information to your visitors -- then you have
a great opportunity to become an influencer in your niche,
which will definitely position your website or blog to compete in search results --
and consequently, generate more traffic and sales.
6. Forget about SEO.
OK, so if you want your site or blog to stand out, then be sure to
make great use of social media marketing tactics -- but focus on content marketing
over SEO, because the two are not the same.
So how can you still try to improve your website’s search engine
performance while focusing on other useful, high-impact strategies?
Start by following some of the best SEO tips for digital marketing
on Google’s blog, which are:
Make sure you're regularly adding new content to your website.
That’s right: You should never stop adding fresh content to your site,
because it will help you rank higher in search engine results pages (SERP).
Related: How to Build Your Niche into a Digital Empire
Remove any distracting elements, such as pop-ups and Flash.
I know what you’re thinking: This sounds like we’re ignoring
Google’s recently-announced updates to its search ranking system.
And we probably are, but don’t be too alarmed. There is a caveat here.
According to these changes, Google will now penalize sites
that have ads that don’t load properly. However,
Google doesn’t give many details as to how that will affect SEO.
However, you can bet that all of the companies that use pop-ups and Flash will need to re-focus on improving their sites’ load times and, eventually, eliminate pop-ups and Flash from their sites altogether.
Related: 5 Marketing Tips for Content Creation,
Engagement and Loyalty
So, in addition to optimizing your website for search engines,
be sure to also focus on other strategies that will increase
the number of leads you're receiving from search engines.
7. Forget about social media.
Yes, you should be putting the majority of your time and effort
into content marketing. But you should also be using
social media and pay attention to your audience on social media.
The best way to reach your audience is by doing so via social media.
So, you might be wondering how your website or blog will ever
become a success if you ignore social media? Simple:
You need to engage and connect with your audience on social media,
but you also need to add value to their lives through the content you're publishing.
Here are some reasons why:
A large portion of your audience uses social media to
share links on social media.
If you publish great content, such as your e-books or blog posts,
then people are more likely to share your content and share it with their networks.
If you use your social media page as a hub for all of your customer service inquiries,
customers are more likely to return to your website or blog to
continue interacting with you via social media, as they already
feel comfortable interacting with you on your social media platform.
The reason being that you're providing them with all the tools
they need to build a relationship with you and your brand.
You're also providing them with all of your latest updates, such as new e-books and blog posts.
That's right -- because you’re actually sharing your content with your audience, it’s easier for them to come back to your blog or website and read your new content, which in turn will attract more traffic.
7 Mistakes Flows Then you are Online Business Successful
0 Comments
Post a Comment